Bubble Tea Station Cebu rebrands on its fifth anniversary

What was then a humble kiosk near the main entrance of Banilad Town Center is now five years old. The golden age of milk tea in Cebu may have ended with several national brands closing down, but homegrown Bubble Tea Station is here to stay.

Bubble Tea Station Cebu
Bubble Tea Station Cebu owner Meyan Lim Young speaks before the Cebu media.

In celebration of its five years of operation in Cebu, Bubble Tea Station (BTS) launches its new look that reflects its evolution from being a small kiosk to being an active player in the milk tea industry in the Queen City.

Being one of the first milk tea shops in Cebu back in 2012, owner Meyan Lim Young shared her surprise and happiness about how BTS turned out to be what it is today.

“It was a spur-of-the-moment idea! I love milk tea so I opened a milk tea shop. I was very hands-on with everything: making the recipes, helping out in actual operations and even the branding. I remember making our logo using Powerpoint Presentation!”, Young shares.

Bubble Tea Station Cebu
Johann Chongbian Young and Meyan Lim Young

Today, Bubble Tea Station has five branches namely Banilad Town Center, Robinsons Galleria Cebu, UCMed, Ateneo de Cebu and Paseo Arcenas. Young also shared how overwhelmed she is with the Cebuanos’ patronage of BTS.

“A lot of our customers now started buying our products when we opened in 2012. It’s very overwhelming to see their support until now. We also have customers who really visit us everyday.”, she added.

It is because of the customers’ support that Young decided that it was time for BTS to evolve and give it the branding it deserves.

“The old BTS brand in 2012 represented a budding teeny-bopper who was very excited for all the possibilities coming her way. The new brand now is a seasoned version of that girl. Still young and vibrant but with experience already.”, Young said.

Following its rebrand is the opening of three (3) more branches in Cebu within the year in SM City Cebu, SM Seaside City Cebu, and Robinsons Cybergate Cebu.

To give tribute to their customers’ support in the last five years, Young opened a seal top designing contest to make them feel like they are part of this milestone.

“We purposely didn’t do a rebrand on our cup seal tops because we want our customers to be the one to determine that. We want hem to make it their own.”, she added.

The details of the said contest are posted on their Facebook page – Bubble Tea Station. A 5 for 5 promo is also ongoing on all Wednesdays of May wherein all regular drinks will be at P55 from 11am to 3pm.


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