Treat your man at General this holiday season

We’re now down to the last quarter of the year, and the festive holiday season is finally upon us. Having said that, it’s high time to make a much deserved breather and think about what you want for once. After all, ‘tis the season to be jolly and we all know that we deserve it.

Catering to the needs of the self-made cosmopolitan man, General is a thoughtfully curated lifestyle store that offers an array of premium quality men’s products – including apparel, footwear, grooming and accessory. As it aims to embody the combined qualities of a traditional gentleman and a man of action, General carries no less than a discerning selection of brands and not to mention, well-thought-out in-store programs and campaigns. To date, you may find General at prime locations such as in Ayala Center Cebu – a must-visit shopping destination for the modern day renaissance man.

For now, get a closer look at some of the premium assemblage of products that any discerning man with a penchant for style and adventure would truly appreciate.


General Ayala Center Cebu

Inspired by the iconic Danish sailor Vitus Bering, the first European to discover Alaska and eventually have the straits he crossed named after him in his honor, also known as the Bering Strait, as well as a time zone, we now know of as Bering Time, the Bering brand blends minimalistic Danish design and extraordinarily optimal materials to come up with watches that are inspired by the beauty of the arctic with its clear, streamlined forms, and pure elegance. One among which is the Bering Slim Solar Watch, an environmentally friendly watch that has a power reserve. Capable of running for six to twelve months once fully charged, the watch is comprised of scratch resistant sapphire crystal, brushed stainless steel, and fine mesh or calf leather. Plus, it features a 3D look with its raised indices – making it stylish, elegant, and easy to read.

Red Wing Shoes

General Ayala Center Cebu

Founded in 1905 by a local shoe merchant, Red Wing Shoes are crafted with skill and precision by the most discerning shoe makers. Each shoe goes through six processes of construction including the cutting, fitting, bottoming, Goodyear welt construction, toe types, and finishing – all of which are meticulously accomplished by passionate experts. Moreover, Red Wing Shoes are constructed using premium leather from its very own S.B. Foot Tanning Company and are available in round toe, moccasin toe, capped toe, and brogue toe.


General Ayala Center Cebu

Inspired by the life and times of Millican Dalton, a self-proclaimed “professor of adventure” who spent his daylight hours taking paying guests on rock climbing and mountaineering expeditions around the Lake District, Millican makes sustainable bags for the conscious traveller. Setting the brand apart from other outdoor bag brands is its environmentally-conscious construction process as it makes use of organic cotton, recycled polyester, vegetable tanned leather, and stainless steel.

Perfect for outdoor enthusiasts with a heart for mother nature, Millican carries rucksacks, roll packs, and ruffle bags in capacities of 18L, 25L, 32L, and 40L. Millican also has casual silhouettes for casual everyday use.

Other brands found in General are Masterpiece bags, Lyle & Scott, Victorinox Apparel, Stance, Herschel, Dr. Martens, G-Star, Hex, Johnson and Murphy shoes, Rains, Raen, Swims, and Hedgren. Moreover, in its commitment to keep up-to-date with ever-changing trends that prove relevant to its clientele, among General’s in-store programs is the Curatorship. An occasional invitation to individuals, brands, and icons to redesign the store’s interiors in accordance to their personal taste and style, the Curatorship represents General’s adaptive and insightful attribute.

Meanwhile, the General Assembly is a social event that goes hand in hand with the Curatorship program. The event primarily invites key influencers and VIP customers to come together and witness the inauguration of a store’s latest curatorship.

At General, find an array of lifestyle products that caters to men’staste for quality and distinction. Whether it be for one’s self or for an equally cultivated gentleman, one is sure to discover brands that will suit his particular needs and preferences.



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